Hisense Becomes Official Sponsor of Real Madrid

Hisense is now the official sponsor of Real Madrid the most decorated football club in history. The three-year partnership, announced on 28 August 2024 at Ciudad Real Madrid, covers Spain, Africa, and the Middle East which means Kenya is at the heart of this deal.

For Kenyan Real Madrid fans, this is significant: the TV brand you can buy at Googa Electronics is the same brand displayed on the LED boards at the Santiago Bernabéu Stadium in front of 80,000 fans every matchday. Here's everything you need to know about the partnership and what it means for football fans in Kenya.

Hisense Real Madrid sponsorship

PARTNERSHIP DETAILS

The sponsorship agreement was signed at Ciudad Deportiva Real Madrid (Real Madrid's training complex) by Emilio Butragueño, Director of Institutional Relations at Real Madrid, and Jerry Liu, Vice President of Hisense International. Here are the confirmed details:

"We are excited to introduce the co-branded 100-inch TV, which will deliver unparalleled picture quality and immersive sound, bringing fans closer to the action than ever before." — Jerry Liu, Vice President of Hisense International (Ciudad Real Madrid, 28 August 2024)

Duration: 3 years (August 2024 – Summer 2027)
Regions covered: Spain, Africa, and the Middle East
Hisense branding at Santiago Bernabéu: LED pitchside boards visible to 80,000 fans at every home match
Broadcast visibility: Hisense branding visible to millions of global viewers on TV broadcasts and digital platforms
Limited edition product: A co-branded Hisense x Real Madrid 100-inch TV to be launched
Announcement venue: Ciudad Deportiva Real Madrid, Madrid, Spain

The partnership was also launched at a separate event in Johannesburg, South Africa — attended by South African football legends Lucky Lekgwathe, Portia Modise, and Hlompo Kekana — confirming that Africa is a primary market for this sponsorship.

Source: Real Madrid Official — click here

For African football fans, Real Madrid has always held a special place. Legends like Zinedine Zidane, Cristiano Ronaldo, and now Vinícius Jr. and Jude Bellingham have made the club a household name from Nairobi to Lagos to Cairo.

WHAT IT MEANS FOR KENYAN FANS

Kenya has one of the largest Real Madrid fanbases in East Africa. Whether you watch La Liga at your local, stream matches on your phone, or gather with friends for Champions League nights. you already know Real Madrid.

Now the brand powering those matches is the same brand you can buy right here in Kenya at Googa Electronics. The same Hisense technology displayed at the Santiago Bernabéu. Mini-LED, QLED, 4K, Dolby Atmos. is available at our showrooms in Nairobi, Mombasa, and Kisumu.

This partnership covers Africa specifically. That's not an accident. Hisense is investing in the African market, and Googa Electronics is bringing that investment directly to Kenyan homes.

WHERE TO BUY

Googa Electronics is the official Hisense distributor in Kenya. Every product comes with genuine manufacturer warranty.

Our showrooms:

Main Office & Showroom: Funzi Road, Industrial Area, Nairobi | +254 742 988899
Moi Avenue (Agriculture House): Pioneer House, Nairobi | +254 715 706167
Moi Avenue (Contrust House): Contrust House, Nairobi | +254 790 682253
Kenyatta Avenue: Sarova Stanley, Nairobi | +254 758 374543
Kilimani: Shujah Mall, Nairobi | +254 721 205854
Mombasa: Digo Road, Opposite Post Office | +254 723 355463
Kisumu: Oginga Odinga Street, Next to UoN Campus | +254 716 151947